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FutureNature:

 

An archive of “natural futures”




Personal Project

Brand Identity, Motion Design, AI

2023









Section One  Overview




Circuits and roots: a brand identity grounded in the similarities between technology and nature. 




FutureNature is a digital archive collecting personal thoughts and artworks speculating on the future relationship between humanity, technology and nature. I designed the website’s interface (to be launched) and the brand identity and visual language supporting it. 





︎Below: FutureNature’s branding assets







︎Above: Brand’s image treatment





Section Two  Archive





An online archive collecting my personal explorations of “natural futures” in the form of texts and images, mostly AI generated. 










︎Below:  Archive’s prototyping