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Milano Design Archives:


Discovering the history of Italian design





Client Project



Brand Identity, Motion Design



2021




︎Above: Brand pattern in motion






Section One  Overview



Milano Design Archives groups the city's design archives and museums under one institution.




Together with other two students of my BA school, we were entrusted to revitalise their identity. Our proposition centered around the notion of discovery, revealing the marvels safeguarded within these archives to a broader audience.






︎Below: Brand’s motion assets







︎Above MDA Circle Posters 







Section Two  Expanding the system





The initial concept built around a dynamic circle was expanded.
We devised a dynamic grid, comprised of  smaller circles, able to generate iconic objects from Milan's design history.







 

︎Below: Reactive Circle Grid







︎Above: Extended poster selection