Oasis:
Generating clean air for our cities
MA Project
Brand Identity, Motion Design
2022
MA Project
Brand Identity, Motion Design
2022
︎Above: The Smog Free Tower in Rotterdam
Section One Overview
Section One Overview
A Visual Identity for the largest public air purifier in the world: the Smog Free Tower by Daan Roosegaarde.
My approach verted towards transforming the tower into its own product, clean air. I reimagined the steel tower as a luminous, airy and morphing visual symbol. The name was also reconsidered. Given the tower's role in generating urban pockets of pristine air, we aptly christened it "Oasis."
︎Below: Oasis Identity
︎Above: Oasis Identity displayed
Section Two Oasis App
Section Two Oasis App
The tower effects on its surrounding environment can be monitored by citizens on a dedicated App. Here users can appreciate the changes in air quality provided by the Oasis system.
︎Below: Oasis App
